2014 - 2015: 0 -> 1
2015 - 2018: Scaling
Timeline
8 designers
4 product managers
26 engineers
Team
Spent a year in support gaining invaluable product knowledge which led to collaborating with Wix's CEO and founders to rethink the flagship product. Data driven results led to joining the product team to build V2 0 -> 1 - relocating to Tel Aviv and working from the HQ.
Founding Product DesignerÂ
Website Builder
The Wix Editor is a visual platform using drag-and-drop to build and edit websites. It's features to help you create a unique, sophisticated site, allowing you to customize and build in a variety of ways — adding and customizing elements, choosing color and text themes, and more.Â
32%
yoy growth
4%
Global Websites
8.5M
Live websites
Impact
Sparked the largest growth in Wix's history at 25% and $2.5B in revenue
Contribution
Features Built
Add Elements
Layout System
Localization & Auto Translate
Visual and interactive experience of browsing and adding components
Page, section and box layout controls and child resize, rotate and push/pull behavior
Worked through challenges of one of the most complex refactors in product history
Accessibility Wizard
Created the concept used for a11y scanning and suggestions to standardize user's sites
Modes - Zoom, Modal, Translate
Built a reusable mode to accomplish tasks which don't require full design control
SEO Configuration
First in the industry to design a visual interface with real time Google preview
Animate Elements
Created the visual interface that allows users to add, preview and tweak animations
Add Page
After designing two site templates, I learned the theme system to add themed site pages
Navigation System
Partnered with engineering to build the most complex component in the ecosystem
Demo
Product Walkthrough
